Louis Vuitton + Bono for Uganda — the Scoop


So, when Vanity Fair arrived this week, I was excited to see, in the first few pages , a beautiful Annie Liebovitz shot. Then it appeared on the back cover of Forbes the very next day. It was Bono and his wife Ali, walking through a vast plain.

(apparently it’s been in the Times now too!)

Ali carried a somewhat low-key looking (if that’s possible) Louis Vuitton bag. It turns out that all of the profits from the ($4900 – yikes!) bag go to a charitable organization started by Bono and Ali, the Conservation Cotton Initiative, which is run by the Wildlife Conservation Society, and will go specifically to Uganda. It seems like other similar LV bags are in the $1500 range, so I guess that means an awful lot of profits for CCI.


The tag line on the add is, “Every journey began in Africa.” How true. Follow Ali and Bono’s journeys here, and check out the making of the ad campaign…

Stay tuned for more on a collaborative partner on the bag — an affordable and down to earth alternative to Louis V.


About Meg Davis Hely

I'm a New Jersey native who finds herself living in New England with a soft spot for presents, pretty things, and businesses that do good.
This entry was posted in Ali Hewson, Bags, Bono, Conservation Cotton Initiative, Edun, Her, Him, Louis Vuitton, Travel. Bookmark the permalink.

4 Responses to Louis Vuitton + Bono for Uganda — the Scoop

  1. Mary Lou Hely says:

    Wow! How inspiring they are, not to mention very cool. Okay, now where’s a bag I can afford!

  2. True dat! I’m on the hunt…

  3. Pingback: Lady Bono’s Garden of Edun | giftsthatgive

  4. Pingback: From Kenya with Love | giftsthatgive

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