Lady Bono’s Garden of Edun

So here is Louis Vuitton’s collaborative partner in the Keepall 45 with Shoulder Strap bag from yesterday’s post… Ali Hewson’s Edun!

boygirl

Edun is a for-profit ethical fashion company that was started by Ali with a mission to encourage sustainable trade with countries in Africa. Edun helped found the Conservation Cotton Initiative, also mentioned yesterday, with Wildlife Conservation Society and Invisible Children. Edun’s website includes a great clip on CCI here.

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regjean

I just love that soft blue men’s sweater above, and the dark, uniquely-waisted jeans. And the silk dresses — a little reminiscent of the Lauren Pierce Atelier collection at Barneys that I posted about recently?! I wish I could be wearing one to work with tights right now.

Edun has great and affordable accessories too.


And, for those of you who don’t want to splurge on yesterday’s $4900 bag (aka, EVERYONE), watch this video where Ali says she hopes for shoes & bags to come. Louis Vuitton now owns about half of Edun, so I’m thinking Edun’s bags might just be somewhat stylish…

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About Meg Davis Hely

I'm a New Jersey native who finds herself living in New England with a soft spot for presents, pretty things, and businesses that do good.
This entry was posted in Ali Hewson, Bono, Clothes, Conservation Cotton Initiative, Edun, Her, Him, Jewelry, Louis Vuitton, Travel. Bookmark the permalink.

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